Although I didn’t win, the Mountain Dew spot was nominated for a California On Location Award this year.

Selected as a finalist, we faced a tough challenge from David Doumeng’s “Nike” spot who ultimately won with a spot that consisted of staging a marathon through downtown LA with LaBron James and Chris Pine leading the pack.

It wasn’t belligerent neighbors, getting snowed in, or dropping crates out of C-130’s, but we can’t win them...